CONSUMER LAW whether first and second respondents engaged in misleading or deceptive conduct in connection with the sale by them of a franchise business to the first applicant whether first applicant was induced to purchase business by misrepresentations with respect to sales made
DAMAGES whether first and second respondents conduct caused the first applicant loss whether first applicant entitled to recover difference between the price paid for the business and its true value at the time of purchase assessment of true value of business at time of purchase
EVIDENCE significance of rejection of first respondents evidence what inferences may be drawn in circumstances where key aspects of first respondents evidence disbelieved whether disbelief in the evidence that one state of affairs exists supports the existence of another state of affairs
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