INTELLECTUAL PROPERTY - Trade marks - alleged infringement of registered trade marks by unauthorised use of the marks as keywords and in sponsored link advertisements in Google AdWords program - whether use as a trade mark - whether alleged infringer used the marks in respect of services in respect of which the trade marks were registered - whether alleged infringer used the marks in good faith to indicate the intended purpose of the services - whether use of the marks not likely to deceive or cause confusion
CONSUMER LAW - Misleading or deceptive conduct - whether use of registered trade marks by unauthorised user misleading or deceptive contrary to s 18 of Australian Consumer Law
CONSUMER LAW - False or misleading representations - whether false or misleading representations concerning affiliation with business of trade mark owner contrary to s 29(1)(h) of Australian Consumer Law - whether false or misleading representations with respect to the price of services contrary to s 29(1)(i)
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